Introduction Advertising Author University of Mumbai

Description

*Introduction to Advertising* by the University of Mumbai is a comprehensive guide designed to equip readers with foundational knowledge in advertising. This book covers essential concepts, including the evolution of advertising, key strategies, and the role of advertising in the modern business landscape. It delves into advertising techniques, media planning, consumer behavior, and the ethics of advertising. Perfect for students, professionals, and anyone interested in the field, this text offers a balanced view of theory and practical applications, making it an invaluable resource for understanding the dynamic world of advertising.